"Applying for college can be stressful, overwhelming, and lonely, so we launched the Admissions Blog to answer the question: "How do I get into UC Davis?" We found via Google Analytics that prospective students often searched for that question and related queries, such as how to answer personal insight questions on their college applications. We aimed to alleviate the uncertainty and anxiety that comes along with applying to prestigious institutions such as UC Davis.
From the time we launched the blog in March 2021 to December 2021, the Admissions Blog received 72,330 page views and an average time on page of 1 minute and 18 seconds, according to Google Analytics. The blog post “The Do’s and Don’ts of Answering UC Personal Insight Questions” received a whopping 20,605 page views in that same time frame, proving that students are interested in the central purpose of the Admissions Blog."
From the Judges
The judges felt that the content and execution of the message vehicle were superb. Although blogs are not a new idea, we felt this engaged the intended audience well.
