From the Nominator

"We created a campaign to address a gap and opportunity around the understanding of our identity as an Episcopal school. Several ongoing factors led to the need for a cohesive effort: COVID closures and the subsequent social and political challenges, a previous accreditation report which named the need to more clearly articulate our Episcopal identity, and our Advancement Committee uncovered and tackled the community's then-current understanding of our school model. Our Episcopal school model has been generally misunderstood because of the "religious speak" that was historically used in explanations. 

Through a layered campaign utilizing external marketing and internal communication, we connected approachable and familiar phrases across constituencies to more clearly articulate our Episcopal model. Although difficult to measure, the community's revived understanding of our Episcopal identity was summed up by Dan Heischman, Executive Director of NAES, who met with our faculty in August 2021. He stated that our employee understanding and appreciation for the School's Episcopal identity far exceed what he normally sees. 

Another example of widespread adoption is that Episcopal Identity Deep Dives are now embedded across all onboarding of new parents, parent leadership, faculty, and board members. It has even been woven into our newly-launched Portrait of a Saint, which outlines expectations for all community members."

From the Judges

"Uniquely Episcopal" represents a clever, low-cost, and visually powerful campaign. It sets the perfect example for those institutions faced with a small budget and brand identity crisis. All Saints' Episcopal School did an excellent job of taking its campaign from print to in-person through the implementation of something as simple as sidewalk chalk. A smart approach to a complex communications challenge!