"Our direct mail series for admitted students includes our signature purple acceptance packet followed by a postcard (complementary in design) to encourage registration for CHOICES, our admitted student open house. Our team compiled the content and produced a final design that captured the attention of admitted students and families.
This piece was finalized in December 2022 and was later distributed to admitted students in January and March 2023. The goal of this sequence is to encourage attendance at the open house and pay a deposit. Both of these items are performing at record levels this year. Our current deposit numbers are 300 ahead of the previous year, and we hosted more than 4,000 total visitors at our February open house (the largest attendance ever)."
From the Judges
This entry showed a good understanding of the audience and a focus on steps toward enrollment. We appreciated the storybook progression with steps and checklists to help students complete the process. Solid return on investment.
