We wanted to create a short promotional video to promote our school and attract prospective students in a way that was fun, unique, and attention-grabbing. Our hope was that prospective students would see the various situations (lab, lecture hall, dining area) and feel positive about seeing themselves in those places. We executed this video in-house with the help of a few current students and staff. This video earned more than 230,000 views across our social media platforms.
From the Judges
Johns Hopkins University’s impossible-to-scroll-past entry gets incredible mileage out of one very simple special effect. Drawn in by goofy and charming images of an empty lab coat hard at work in the chem lab or a levitating muffin finding a seat in the dining hall, the audience of prospective students is led to a simple and compelling hook: despite Johns Hopkins boundless resources, endless opportunities and a century-long tradition of excellence, the University’s classes and community are incomplete without them. The video is an astounding return on half a day’s shooting by an in-house marketing team.
