"The Back-to-School initiative included a very engaging video that welcomed students back to our campuses for a full in-person learning experience for the 2022-2023 academic year. Due to the pandemic, the university had not fully resumed in-person learning for the 2021-2022 academic year. Learning was hybrid and many students were taking a certain percentage of their course load online.
With this in mind, we wanted students to feel excitement and anticipation for the start of the 2022-2023 academic year. This video was the launch of the Back-to-School campaign and it aligned with one of the six priorities of the university’s Academic Plan, which is to instill a sense of belonging and common purpose in our diverse community.
The video showcased the many different experiences students can have as they return to in-person learning so they could see themselves in the video."
From the Judges
Brilliant, fast-paced, short-form video that really hits the mark. Engaging content, creative approach and clear concept. Really clear goals and impact, good use of funds to boost engagement.
