The Lehigh University viewbook tells the Lehigh story through the brand lens of “Built for Tomorrow’s Challenges.” It covers a wide range of topics within academics, student life, and post-graduate success and features information on unique programs and opportunities, student profiles, and editorial stories about Lehigh students, faculty, and staff. The book is structured in sections defined by our brand pillars: creative problem-solving, collaborative community, impact on humanity, dynamic student life, and post-graduate success. This is the most robust print piece for undergraduate admissions and is mailed to a select group of students each year as part of an A/B testing campaign. We have seen that a printed viewbook can increase the likelihood of applying in select targeted audiences.
From the Judges
The judges were captivated by the great cover design, which immediately drew attention and set the tone for the piece. The publication impressed with its ability to pack a wealth of information into a cohesive format, ensuring readers had access to comprehensive and valuable content. The concept of "built for" served as an exceptional premise, effectively conveying the purpose and relevance of the publication.
