In 2022, the Carlson School of Management at the University of Minnesota updated the look and feel of its brand creative to better reflect the role we play and how we serve our students, alumni, and other stakeholders. Partnering with creative and strategic agency Zeus Jones, the Carlson School’s internal Marketing Communications team addressed that challenge through the development and implementation of a new refresh look and feel, and new brand toolkit for the school.
From the Judges
REALLY like this brand toolkit. It reads really easily, the design elements are creative while still reiterating the UM look/feel, and the messaging is strong. There are a lot of elements here to like, including the use of the isometric grid, the color blocks and blurring on images in relation to the grid, the introduction of a new accent color and more.
