From the University of Minnesota, the Carlson School of Management Magazine for Alumni and Friends is intended to engage alumni audiences, reinforce their connection to the school, and inspire the readers with stories that feature fellow alumni and familiar faces from faculty and staff. The magazine is created and delivered on a semi-annual basis in print and via the school’s website. Each issue is a collaboration between the school’s marketing and communications department, institutional advancement department, and third-party editorial and design resources. Feedback continues to be positive both via surveys that have been collected, as well as anecdotal feedback from alumni, board members, and partners in the business community. Additionally, our degree program teams utilize the publication as a touchpoint to yield commitments from prospective students who have been admitted to the school.
From the Judges
The judges appreciated the nomination’s inclusion of a touchpoint for commitments from prospective students, recognizing it as a thoughtful and effective approach to engaging with this important audience. The choice of engaging story topics further enhanced the publication's appeal, capturing the interest and attention of readers. The judges commended the nominator’s ability to create meaningful connections and provide valuable information.
