"As we brainstormed the yearly holiday video, we knew we wanted to use it as an opportunity to support our messaging around community and belonging. We thought a unique way to approach the video would be through animation. It would provide us with fewer limitations, specifically the opportunity to use snow as a storytelling structure since there is never a guarantee that it will snow in Virginia during our production timeframe.
The video was released in our president's yearly Seasons Greetings email and through social media. We received approximately 10.8K views throughout our various social media channels."
From the Judges
Happy Holidays 2022 is impressive and well-deserving of recognition. The animation is captivating, and the music perfectly complements the storyline. It's impressive how in such a brief runtime, the video manages to convey a meaningful message with subtle humor that makes it engaging. Additionally, the inclusion of alumni ti- ins is a clever way to maintain a connection with past graduates and could inspire others to get involved with the institution.
