"Auburn University uses its social media platforms to connect, inform and engage with our broad audience of students, faculty, staff, alumni and more. Students are a key audience we cater to, as they make up a large number of our audience members. With a mission to improve the lives of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research and scholarship, and selfless service, we wanted this specific piece to share how Auburn University and the Auburn Family cultivates such things.
On Sept. 13, 2022, Auburn University posted a trending TikTok video concept on three of our accounts: TikTok, Instagram and Facebook. This video has become Auburn’s most successful post ever for TikTok and Instagram in terms of views and engagement."
From the Judges
Excellent use of social media trends to increase awareness of the university and engage students. Images used are bright and engaging, replicating the type of organic content you would expect to see on the relevant channels. Also, the metrics speak for themselves.
