"Small acts by more than 5,000 supporters made a big impact for Miami University and its students.
Alumni and friends of Miami once again set records with #MoveInMiami. The university’s annual day of giving outpaced its initial goal of 2,026 gifts in 20 hours and 26 minutes by finishing with a record-high 5,346 gifts totaling $3,704,889. #MoveInMiami is traditionally held on move-in day in honor of the incoming class of students. Donors made the theme of “Small Acts. Big Impact.” a reality, supporting more than 200 worthy projects or groups across Miami’s campuses, including athletics, diversity efforts, mental health initiatives, Greek life and much more.
“The generosity of our alumni, family and friends continues to amaze me,” said Brad Bundy, Vice President for University Advancement. “The commitment and support for our students displayed during #MoveInMiami is truly inspirational.”
The social media-driven event engaged Miamians across a host of channels and included challenges throughout the day."
From the Judges
This is a great example of using the multi-channel approach. Capitalizing on a strong memory for alumni to leverage engagement has proven successful. Perfect example for other universities to look toward for giving day/flash campaigns.
