The All Saints’ Fund, our annual giving program, is the school’s most important fundraiser each year and helps cover the costs above tuition that are essential to an All Saints’ education. The focus of this year’s campaign was “The Power of Community,” with an emphasis on the collective impact we can make when we all come together in support of a common cause, and a secondary emphasis on demystifying the fund by outlining tangible items it pays for each year. We launched the campaign with a feel-good video highlighting the importance of togetherness and a family reunited. After being apart for over a year, the campaign focused on the need to come together to support what we believe in—the All Saints’ community. We reinforced this theme throughout the year by featuring various constituents from our community (students, teachers, parents, grandparents, and alumni) and the tagline, “The Power of Community starts with you.” Our multi-layered fundraising approach was well-received, resulting in a total of $1,077,861 raised—a school record and the first time we exceeded the $1,000,000 threshold.
From the Judges
The campaign theme resonated well with the committee and the community and helped the school surpass the $1 million mark for the first time. We were impressed with the use of personalization as well as the campaign graphics and appreciated how the team used their resources wisely. We also enjoyed the use of creative outreach solutions, such as carline outreach and text campaigns.
