Prior to ThankView, Bentley sent first-time donors a postcard as a thank you and welcome to the donor community. Building on the creative of that postcard—"First kiss. First job. First day. First gift to Bentley."—we created a video to work the same magic. Pulling from the university's existing footage, we created this piece that has had an 85% open rate. It's a quick, fun, personalized piece that showcases all that Bentley is today while invoking some nostalgia for alumni.
From the Judges
This video is based on a concept that was unique in this category and one that impressed the judges with how it cleverly implied that the positive emotions of nostalgic "firsts" can be continued through giving. Considering it was created with just three hours of staff time, the judges were truly amazed by what has been achieved in this well-executed video. Combined with exceptional open rates, we felt this was a very worthy winner of the Grand Gold in this category.
