We redesigned and modernized the website “Giving to USC,” through which tens of thousands of donors support university programs every year. We worked with university stakeholders and a team of designers, writers, and advancement experts to craft a clean, visually appealing interface to simplify the process of finding programs to support and making a donation. In order to support the many legacy features and unique giving options specific to USC, this site needed to be custom designed and crafted around numerous requirements. We were able to launch the new site in September 2022 with a positive reception and minimal support challenges.
From the Judges
Judges found this to be a very strong giving site for its bold yet restrained use of photography, terrific UX design, and powerful, yet user-friendly gift transaction page. Accomplishing this is no small feat, given the highly decentralized nature of the institution with 23 schools and units and over 2,000 funds seeking gifts! The ability to have a cohesive giving experience with few clicks is consistently achieved, especially coming to the giving site from a school or unit and those related priorities being prominently featured upon landing on the giving page.
