"This video was created to convey a warm, welcoming personal message to every student accepted to Scheck Hillel Community School. The video is personalized with the student's name on the scoreboard screen and includes messages from our Admissions team, Head of School, Rabbinic Head and students from all divisions. The video is the culmination of the recruitment process and sets the stage for enrollment.
The video captures all the elements of the marketing promise: Scheck Hillel's sense of community, academic excellence and school spirit. Here, warmth doesn’t only come from the Florida sunshine. It emanates from the compilation of greetings through and through.
The outcome of the acceptance package, which included this video as its centerpiece, resulted in a 92% enrollment rate. In total, we offered admission to more than 150 students, and the acceptance videos were viewed 364 times. Anecdotal feedback was highly positive."
From the Judges
This is a great example of practical personalization on a tight budget with a small staff. The video is well executed and conveys a sense of warmth and welcome and the backing music has a sense of energy and excitement. The message is focused and garnered strong outcomes and a great ROI.
