"We created printed postcards for high school students, inviting them to two different local events promoting K-State in their area.
These events allowed students to learn more about the university and its programs from current students and others.
We promoted these events, as in-state recruitment is important to us as a land-grant institution.
We based the design on Kansas’s postcard-like rectangular shape, and the distance traveled between Manhattan and either Wichita or Kansas City."
From the Judges
A great example of "less is more." As someone who currently has a teen getting lots of mail from colleges, this would stand out over the hoards of smiling student photos. I like the dotted line connection between Manhattan and Wichita and Manhattan and Kansas City.
