For the Winter 2022 cover story, ”Path to a Vaccine,” University Marketing’s design team was faced with a challenge: how to best represent the complex journey to creating COVID-19 vaccines through art or photography. The team—Creative Director Michael D. Bartolotta, Art Director Alfred Herczeg, and Senior Graphic Designer Sabrina Bryan—wanted to try something entirely new to match the feeling of these unprecedented times. In a few short weeks, they designed, printed, and photographed a 3D maze to bring the cover story to life.
From the Judges
The judges were immediately wowed by the “Path to Vaccines” cover design; the intricate maze, the stark green of the background (to match William & Mary’s coloring), the syringe highlighted in the middle, and the simple typography to hang back and let the image shine. What stood out even more, was the behind-the-scenes information that the team created the maze themselves and then had it 3D printed, including a workable solution path. We were impressed by their quick work and unique ideas, all done in-house. Not only is the cover eye-catching, but it has many layers of good design. Great work!
