The design balances art and well-spaced text in a way that invites readers in without overwhelming them. The mix of photography and illustration provides several eye-catching opportunities to engage a reader, while well-placed pull quotes draw them in to the stories. The design prioritizes the reader's experience over the what can often be the tendency of many magazines to fit as much text in as possible. Instead, Berklee Today is approachable; it offers space for readers to pause, reflect, and enjoy the flow of the magazine. For example, it's unafraid to take up a whole page with a single color when that color brings the adjacent photo into greater relief and maximizes its impact. Both the spring and fall 2023 issues mix bright, colorful illustrations with arresting photography, so the design remains both surprising and consistent from cover to cover.
From the Judges
The layout is exceptional, with striking imagery that captivates the reader's attention. The use of typography is both clear and imaginative, effectively enhancing the overall design elements of the magazine. Throughout, there's a seamless flow and consistent branding. The deliberate use of color blocks and white space adds to the magazine's visual appeal, demonstrating a willingness to take calculated design risks that have undeniably paid off. This is a truly impressive publication.
