We created an engaging video to educate our audiences about our annual fund and how it impacts Brewster Academy. We created concise, understandable content that our advancement team could use in their outreach and on our website to describe The Fund for Brewster. After many meetings to nail down the objectives and ideas, a member of our communications staff devised the video script. We wanted students to be at the forefront of the video, as they are the ones whom giving directly impacts. We used a "lead host" to help anchor the video's message, while incorporating several moments of levity to keep it engaging. Our team hired a freelance videographer to help shoot and edit the final production, although the scripting and producing all were internal. The video is intended to educate more than incite a call to action, but we know that it will help promote giving. We shared it on social media, used it in advancement efforts, and created a webpage to direct people to learn more about The Fund for Brewster.
From the Judges
This video succinctly educates viewers about The Fund for Brewster, effectively balancing playfulness with clear and educational messaging. By highlighting students to show the impact of donations, the video serves as a visual aid for funding needs.
