Our gift planning staff asked for our help in broadening alumni awareness about gift planning. To reached all age demographics, we developed a campaign that looked at life as a journey, with various twists, turns, and points along the way. Because Bowdoin College is in Maine and we are not only part of our distinctive coastline but also all the state's beautiful rivers and wildlife, we tied our design to the idea of life flowing like a river with natural life stages.
From the Judges
This winning entry takes a fresh and innovative approach to planned giving, perfectly capturing the college's liberal arts spirit and alumni connection. The pieces effectively make planned giving accessible and understandable, clearly outlining benefits for both the institution and the donor. The intentionality and creativity of this entry are truly commendable, successfully thinking outside the box to engage and inspire donors.
