In March 2023, our student engagement officers reached out to alumni who graduated in December 2022 to congratulate them, keep them engaged as alumni, and inquire about their next steps after graduation. There was no solicitation involved in these calls and texts. We were checking in with our new graduates three months after graduation to connect with them, update their employment information, and educate them on our available resources for alumni, such as assistance from the Career Exploration and Development Center. This campaign was one of our best-performing campaigns in terms of responses and quality conversations. This is an ongoing campaign that occurs three times a year in connection with winter, spring, and summer commencement.
From the Judges
This was a wonderful alumni relations touchpoint and serves as a great model for other institutions. It is a creative approach to engage with recent graduates, and there is the opportunity for longevity with this initiative.
