At the Massachusetts Institute of Technology, GivingTuesday on November 28, 2023, took on special meaning with our brand of distinct innovation and creativity that brought our best results yet. With input from alumni association board leaders, we leaned into a quirky point of connection unique to our MIT alumni body and made it central to our solicitation plans, which also included parents and friends of the Institute.
From the Judges
This was a wonderfully executed, memorable, and successful campaign. The marketing was well done and had a creative approach that captivated the judging panel.
