The 2023 Pitt Day of Giving, thanks to our wonderful alumni annual giving team, centered on the theme of puzzle pieces joining together--from schools, units, and people across our campuses--to make our university whole. This appeal message was delivered in a variety of ways--through direct-mail pieces, campus events, broadcast email, and social media. I worked closely with the alumni annual giving team to bring this puzzle-piece motif to life in our primary promotional video for Pitt Day of Giving. A new video vendor helped us save money, while realizing a vision bigger than our initial idea. The end result was another recordbreaking Pitt Day of Giving and nearly 2,000 unique views of the video across social media and Vimeo.
From the Judges
The video really comes together beautifully, with a consistent color scheme that stays true to the brand. The way it tells a story using the community is both engaging and meaningful.
