The Purdue for Life Foundation’s marketing and communications department was tasked with creating a holiday card to send to the university’s top donors and prospects. We wanted to remind recipients of their home away from home by incorporating recognizable Purdue buildings and icons in a warm and inviting way. The result was a design that let recipients know we’re thinking about them beyond the times they make a gift to the university. The card brought a little bit of Purdue into their homes for the holidays.
From the Judges
Holiday cards are a frequent submission for this awards category, but this one stood out above the rest. The envelope was lovely--wood-textured and felt special. We are certain this grabbed the attention of recipients, as this piece "wanted to be opened." The card was equally special in its use of gold foil, graphic layouts, and folding techniques. Purdue supporters were likely delighted to receive such a piece, as it is worthy of setting out for display and keeping it from year to year.
