Our video about University of California, Santa Barbara's revolutionary technology, Whale Safe, highlights the huge, yet unseen, issue of whale-ship strikes and the solution to stop them. Professor Douglas McCauley explains the life-saving technology, Whale Safe, and the impact that it's having off the coast of California to save endangered whales. This video is a part of the University of California's Fig. 1 series, which explains research in an easy-to-digest way. The video uses narration, an interview from Professor McCauley, and stunning whale footage to communicate the importance of this research for a lay audience. This video was well received online, spawning four spinoff videos used to promote the researcher and science, as well as a retweet from Marc Benioff, CEO of Salesforce, and funder of the Whale Safe project.
From the Judges
This video is a standout. It's sweet, engaging, and professionally produced, with impressive graphs and animations. It clearly explains the technology and showcases UC Santa Barbara's involvement, featuring the professor and campus. The video is well planned, nicely shot, and expertly edited. We also appreciate the platform-specific presentation, making it a great example of effective communication.
