The All Saints’ Fund, the annual giving program for All Saints' Episcopal School, helps cover the costs above tuition that are essential to an All Saints’ education; it is the school’s most important fundraiser each year. The focus of this year’s campaign was "Strength in Numbers." The campaign emphasized numbers that reflect the All Saints’ experience, and a secondary emphasis demystified the fund by outlining tangible items it pays for each year. We launched the campaign with a black-and-white photo with one item in color that represented the intangible “All Saints’ Experience” number for that person(s). We reinforced this theme throughout the year by featuring various constituents from our community (students, teachers, parents, grandparents, alumni) and the tagline, “Strength in Numbers. What’s your Number?” Our multi-layered fundraising approach was well-received, resulting in a total $1,192,201 raised – a school record and the first time to cross the $1,000,000 threshold by December 31.
From the Judges
Their plan is sound and organized and appears to have activated the communities they sought. The strategy and execution are clean, neat, and consistent with the brand. We love the "tangible items" approach, and raising $1.2 million from only 2,500 prospects with this participation rate is commendable!
