This entry, the national commercial for the University of Alabama (UA), was broadcast to over 100 million households during football season. This is an awareness campaign to drive interest in the university and to feature highlights of the Alabama experience, including research, athletics, campus beauty, and social life. The 2023 commercial featured four UA students as “main characters,” and they represent different majors and areas of interest. Computer science, drone research, business, and sports photography all take a center stage in the spot.
From the Judges
We liked the concepts of legends and the future in this video. This would appeal to a college football-watching audience, which was the target.
