From the Nominator

In October 2023, our Office of Communication unveiled Whitman College's new flagship viewbook for recruitment. This 84-page, perfect-bound masterpiece was crafted in-house, replacing a previous agency-produced piece. Our mission was clear: to create a viewbook that not only embodies the essence of the Whitman brand but also captivates prospective students, compelling them to explore, apply, and ultimately join our community. Dubbed "Your Official Guide to Whitman College," the viewbook is a comprehensive resource, offering vital information for students embarking on their college search journey. But we didn't stop there. On the flip side, we introduced the "Unofficial Guide," packed with quirky trivia, insider insights from current students, and a glimpse into Whitman's vibrant personality. Our aim? To create a keepsake--a treasure trove of knowledge that students wouldn't simply discard after a cursory glance. Months of brainstorming, meticulous planning, and collaborative effort went into bringing this vision to life. It showcases Whitman's signature "happy and helpful" tone. Our commitment to authenticity extended to the visuals, with expansive photography capturing the beauty of our location. By keeping the project in-house, we leveraged our deep understanding of Whitman's messaging and brand voice, ensuring every aspect resonates with our audience. The "Unofficial Guide" was co-created with input from our very own students, including talented student illustrators. The initial feedback has been overwhelmingly positive. We're closely monitoring engagement through targeted QR codes, confident that this viewbook will continue to make waves in the world of college recruitment.

From the Judges

We agreed, the Whitman College viewbook was vibrant, with great illustrations and outstanding content photos. An enjoyable read that sparks excitement for prospective students. Great job, Whitman College!