Beth Elzer has more than 25 years of experience in the higher ed and non-profit sectors. Beth is a design nomad at Elzer Design Lab doing freelance consulting work for higher education clients in Europe, Asia, and North America. Previously, she spent a decade as the creative director for Imperial College London, a research university in the U.K. specializing in STEM. Prior to her appointment at Imperial, she has worked at the following institutions: the American Association for the Advancement of Science in Washington, D.C., the University of Edinburgh in Scotland and Purdue University in her home state of Indiana. During her career, she has been the recipient of over 90 industry awards including UCDA Awards, CASE Circle of Excellence Awards, as well as appearing in HOW Magazine and Communications Arts. She also once won a Frisbee contest when she was eight — a fact of which she is still quite proud.