Bill Faust oversees the research and strategy function at Ologie. He works with clients to help them uncover market insights and effectively position their brands. With a unique background in design, research and business, he spends most of his time developing research studies and corresponding strategies that improve enrollment, alumni and donor engagement and institutional reputation. He has worked with a wide range of institutions, including Elon University, Virginia Tech, Purdue University, Kenyon College, College of William and Mary, Grinnell College, and Northwestern University.

Prior to Ologie, Faust spent 12 years at branding agency Fitch Worldwide, ultimately as North American CEO.