If You Build It, Will They Come? Advancement Strategies for Equity and Engagement
Mirman School, by definition, is exclusive even among independent schools; to even apply, a child needs to qualify as being in the top 1% of intelligence norms. And yet, for the past two strategic plans, it has had inclusivity and equity as central initiatives, particularly when it comes to attracting prospective families. See how a strong partnership between inclusivity/equity and advancement (not to mention strategic use of data!) has allowed Mirman’s message to shine, shaking off a stodgy reputation and embracing the world beyond its own echo chamber.
Connie Chiu, Director of Inclusivity/Equity; Noah Kaufman, Director of Advancement, Mirman School; and Jenn Salcido, Director of Marketing and Communications, Mirman School
