Tweet, Story or Post: Which Will Impact Your Alumni Engagement the Most?
Whether you're a one-man show or an office of 15, prioritizing alumni-specific social media content doesn’t have to take hours from your day and can yield impactful results. The idea that social media only targets Millennials is simply not the case. Explore how Woodward Academy engaged their multigenerational alumni audience. Find out how to create a brand without using costly mailers or having your emails marked as junk. Learn how their social media presence led to a tangible increase in both event engagement and giving.
Kelsey Darden, Assistant Director, Woodward Alumni Fund; Caroline G. Stancil, Director of Alumni Relations; and Amy Zweng, Alumni Programs and Event Manager, Woodward Academy
