Creation + Curation: Strike Your School’s Perfect Social Media Balance
We all want to carefully curate our school’s social media content to protect our brand image. But the power of digital also lies in showcasing relatable, user-generated content that helps audiences truly connect with your mission. Learn how to develop an authentic, school-specific social media strategy that takes both crowdsourcing and brand management into account. One school’s marketing leaders share how they struck the right balance between professionally created and creatively curated social content to engage and delight their constituents.
Katie Pullman, Marketing and Communications Specialist; David Ready, Director of Marketing and Communications, Trinity Episcopal School; and Penny Rogers, Consultant, Independent School Management
