Campaign strategies are developed around well-structured gift tables that are based on well-researched wealth analyses. This session turns on its head the assumption that campaign success depends primarily on the top of the pyramid. Instead, we have designed an innovative Campaign Anchor Strategy that participants can model at their schools. This pace-setting approach mobilizes donors to be campaign catalysts who will set the benchmark by anchoring critical giving levels. Learn how to move from strategy to tactics using market research and highly iterative donor engagement.
Scott Erickson, Head of School; and Olana Khan, Assistant Head of School for Advancement and Strategy, Phillips Brooks School
