NAIS Jobs-to-be-Done Donor Research: Turning Insights into Action
NAIS, using the Jobs-to-be-Done research methodology created by Clayton Christensen at Harvard's Business School, conducted research on why donors donate to independent schools. This session introduces participants to our findings and outlines practical ways schools can turn these insights into action to promote their larger advancement strategy. Identify frameworks to unpack your greatest challenges and use the research to come up with "demand-side innovations". These demand-side innovations are quick and iterative prototypes that aim to solve the most pressing advancement issues facing schools today.
Tim Fish, Chief Innovation Officer and Mark Mitchell, Vice President, National Association of Independent Schools
