CASE-NAIS 2020 Elective Session Day 2
Day 2, Monday, January 13
4:00–5:15 PM
Overcoming a Crisis: Fundraising Strategies During Tough Times
How do you make your case to donors in the wake of a school crisis? How do you keep the momentum going if you are planning to launch or are in the middle of a campaign? In today’s “always on” and interconnected world, dealing with adversity poses unique challenges for heads of school and heads of development. Join CCS and a panel of development leaders to explore insights, communication strategies, and fundraising best practices used to overcome some of the challenges that arise during tough times.
Ray Happy, Principal and Managing Director, CCS Fundraising; Phil Kassen, Director, Little Red School House and Elisabeth Irwin High School (LREI); and Melissa Parento, Director of Development, Horace Mann School