Using Past Campaign Analytics to Identify Future Philanthropic Partners
Following the completion of a $108M "We are US Campaign" in 2016, the University School is gearing up for the future and a new campaign. They are analyzing data and trends from their past campaign to inform and prepare for the next campaign. During this session they discuss analyze giving data, identify characteristics of likely giving prospects, develop strategies for individual donors to encourage support for the annual fund, and maximize major giving and gift planning.
Lorie Hollington Smith, Associate Director of Advancement; and Victoria Wong, Director of Advancement Information Systems, University School
