Launched in a Recession: Lessons from University School's $100M Campaign
Cleveland's University School launched their campaign-planning retreat in San Francisco on the day that Lehman Brothers imploded. The inauspicious start led to a focus and discipline that eventually paid off. Review lessons learned about building a case, ensuring the growth of the annual fund during a major-gift effort, phasing, focusing efforts on areas of greatest return, and having fun in the process. Schools launching campaigns or major gift efforts of any size will come away with helpful tools for planning and implementing a comprehensive effort.
Jonathan E. Bridge, Assistant Head of School for Advancement, University School
