CASE-NAIS 2020 Elective Session Day 2
Day 2, Monday, January 13
11:00 AM - 12:15 PM
AI-Powered Marketing: Leveraging Trends and Future Tech for Better Engagement
Artificial Intelligence (AI) is everywhere, from how you watch Netflix or adjust your thermostat, but have you thought about how it could benefit your school? Join Finalsite's Jon Moser and Jay Goulart from Gulliver Schools for a look into current trends and the future of AI for school marketing. Learn how to use AI for effective messaging, how to explore better SEO and SEM results, and how it can hyper-personalize the constituent experience. Discover how automated marketing tied to your website, VR tours, and inbound tools can help share your school's value.
Jay Goulart, Vice President for Institutional Advancement, Gulliver Schools; and Jonathan Moser, Founder and CEO, Finalsite