Building, Growing, and Advocating for a Professional Marcom Team
In the past decade, career professionals in marketing and communications have made their way into independent schools in increasing numbers, raising the bar for in-house work and bringing strategy and professionalism to communications to prospective families, parents/guardians, and alumni. Hear how three experienced marcom directors at independent schools have built, managed, and advocated for their teams; de-stigmatized branding and targeted messaging; and helped leadership understand the value of an integrated communications strategy.
Moderator:Christina Jarke, Director of the St. Mark's Fund, St. Mark's School of Texas
Amanda Darling, Director of Communications, Lakeside School; Jan Abernathy, Director of Strategic Communications, The Browning School; and Jan Thomas, Director of Communications, Kent Denver School
