NAIS Jobs-to-be-Done Donor Research: A Deep Dive into Why a Donor Donates
NAIS, using the Jobs-to-be-Done research methodology created by Clayton Christensen at Harvard's Business School, conducted research on why donors donate to independent schools. This session introduces participants to our findings and provides a deep exploration of the causal mechanisms driving the decisions behind donations.
Joe Corbett, Research Analyst, Studies, Insights, and Research; and Amada Torres, Vice President, Studies, Insights, and Research, National Association of Independent Schools
