Better Together: Cultivating Admission, Marketing and Development Collaboration
Hillbrook School, a JK - 8th grade school in Los Gatos, California, increased annual giving by more than 60%, increased parent participation to 99%, and increased enrollment by 23% over the last four years. The growth was fostered by creating synergy between admissions, development, and marketing without adding to the admissions or marketing budget or by increasing personnel. This session highlights the importance of successful collaboration between admissions, development, marketing, and communications and invites audience members to participate in a discussion on how to initiate similar synergy at their schools.
Joe Connolly, Chief Advancement and Enrollment Officer, Hillbrook School
