Building Alumni Relationships Through Inbound Marketing
Staying connected with alumni is harder than ever. They are bombarded by messages from every brand they've ever interacted with, have high expectations and are increasingly savvy when it comes to communication. Schools need to step up their relationship-building game and let go of the school-centric "alumni should give back" mindset and embrace the alumni-centric "what's in it for me" mindset. It's not as hard as you might think, and inbound marketing strategies can help you find and connect with alumni in new ways that benefit them (and you).
Stacy Jagodowski, Marketing and Communications Director, Sinai Akiba Academy
