For many offices, a marketing plan is nothing more than a big, intimidating, and overwhelming document that takes forever to create and sits on a shelf (or in a folder on your computer) and is never touched again. The truth is, a corporate style marketing plan doesn't work for most schools, but there's a model that does. Find out how to plan strategically, avoid scope creep and involve leadership in the planning. Ditch the dusty binder and develop a plan you'll actually use and reuse in the future.
Stacy Jagodowski, Marketing and Communications Director, Sinai Akiba Academy
