![CASENAIS Header 2020](/sites/default/files/styles/header_default/public/media/image/GettyImages-sb10065174h-001.jpg?h=7415eb4a&itok=BJ9aH0l1)
CASE-NAIS 2020 Preconference Workshop
Sunday, Jan. 12, 2020
8:30–10:00 AM (Repeated 10:30 AM–NOON)
Developing a Marketing Plan You Can Actually Use
For many offices, a marketing plan is nothing more than a big, intimidating, and overwhelming document that takes forever to create and sits on a shelf (or in a folder on your computer) and is never touched again. The truth is, a corporate style marketing plan doesn't work for most schools, but there's a model that does. Find out how to plan strategically, avoid scope creep and involve leadership in the planning. Ditch the dusty binder and develop a plan you'll actually use and reuse in the future.
Stacy Jagodowski, Marketing and Communications Director, Sinai Akiba Academy