Give me the money! Too often, fundraisers and institutional leaders tunnel vision when assessing the breadth of potential donors available to them. How many times have we been in a meeting, and required to come up with intricate strategies in order to specifically only target ‘Rich Listers’, the biggest businesses, MNCs and the most high profile foundations?
With so many gatekeepers between them and you, as well as a long line of other organisations also seeking funding from such high-profile prospects, though we are not advocating to ignore such potential donors, however the fact of the matter remains that quite often, travelling down the less beaten path can more often yield greater return on investment.
Today, we are going to explore the topic of unconventional prospecting. From the types of prospects, we seek out, to the strategies employed in order to find your next major donor.
Through this session, we will take you through the path to experience the excitement of reaching out to unconventional prospects. Participants will gain insights into how unconventional prospecting happens through the contrasting experiences of two institutions in very different stages in very different cultural settings.