This plenary explores how institutions can focus their energies and efforts in planning and delivering ambitious multi-year, comprehensive-yet-concentrated, fundraising efforts known as campaigns. Using examples and case studies, this session not only sheds light on what a campaign is, but also how to get campaign ready. A campaign can be a key enabler in building the culture of institutional philanthropy which you and your leadership are seeking. This session will outline how a campaign integrates all aspects of engagement, leadership and governance, strategic communication and development programmes to advance the mission of the organisation. We will also look at case studies of larger international campaigns – their successes and challenges – and understand how fundraising works.

Competency Cluster: Industry/Sector Expertise, Global and Cultural Competence, Relationship Building, Strategic Thinking