Ethics are paramount in fundraising. They provide a moral compass, guiding professionals to act with integrity and respect for donors. A good understanding of ethical principles can help Development professionals build trust and credibility, fostering stronger relationships with donors. This authenticity not only attracts new supporters but also encourages existing ones to continue their generosity. Adhering to ethical standards also safeguards the institution’s reputation, ensuring that its fundraising efforts are aligned with public values and expectations.

This session will help us reflect on the significance of purpose and authenticity in fundraising, and how ethics shapes the fundraising profession. We will also examine various scenarios where taking an ethical stance is necessary to uphold institutional purpose and authenticity.

Competency Cluster: Integrity and Professionalism , Industry/Sector Expertise, Emotional Intelligence