A Major Gift should be as transformational for the benefactor as it is for the beneficiary. In this session, gain an understanding of how Major Gifts differ from other types of fundraising, the value they provide and some basics in developing Major Gift strategies. Where do you start? How do you draw on support from within your organisation, including other giving programmes or engagement activities to build your pipeline of qualified prospects? How do you follow-up with individuals who self-identify, and engage those whom we identify through an active outreach programme that ensures we are getting face-to-face with our prospects? How do we find out what will inspire them to give? Once we determine interest, what next? Major Gift fundraising is about strategy and process, but most importantly, it is about relationship-building and the art inspiring potential supporters about the work we do and the difference they can make. Underpinning this there are some clear techniques and disciplines that allow you to effectively manage a portfolio of satisfied donors. We'll discuss both the science and the art that positions us for success in raising major gifts.

Competency Cluster: Industry/Sector Expertise, Global and Cultural Competence, Relationship Building