Using AI to Conduct Prospect Identification
2:00 PM - 2:45 PM EST
Speaker(s): Celine Rich-Darley, Prospect Research Manager, Saïd Business School, University of Oxford
Competencies: Industry or Sector Expertise
Experience Level: All Levels
Elective Session
How can a smaller shop use the new AI tools to work smarter and find more prospects for its fundraising team? I am one person working for eight fundraisers. We are a new team with big goals. I am experimenting with AI like ChatGPT to see how I can use it to find corporations and individuals and what information we can find out about them - quickly, because I have a long and growing list of requests for prospects. AI is changing and developing fast. I will discuss some of the sites and methods I have used and some of my thoughts around prompt engineering and fact checking. This session will finish with a Q and A and a discussion.