CASE Showcase: Empowering Students as Brand Ambassadors: A Case Study of XJTLU’s Indonesian Brand Campaign
2:30 PM - 3:30 PM HKT
Speaker(s): Xin Min Han, English Writer and Editor, Xi'an Jiaotong-Liverpool University
Session Description: Effective international student recruitment requires more than just traditional marketing—it demands authentic, localised engagement. This conference talk will present a case study of a student-led brand campaign at Xi'an Jiaotong-Liverpool University (XJTLU), an international university in Suzhou, China.
The campaign earned a CASE Circle of Excellence award in 2023 and has empowered Indonesian students to shape outreach efforts in their home country.
